Haha.
I look at it this way, unless I'm actually going to take my Cherokee off road, then getting an all terrain type tire is pointless unless all I care about is them looking 'good'. But looking good or cool doesn't translate into good handling, low road noise, good rain/snow traction, etc.
I have Cooper True North snow tires on my Jeep now and they don't look as cool as an AT tire, but they are considerably better tires than the Firestone ATs the Jeep came with. Hell, even though they are snow tires they are still much quieter on the road and handle better.
As to these Cooper Eduramax tires, I put some on my Mom's Equinox because they are all season tires and they have a snowflake rating, unlike most of your typical all season tires. I've been impressed with Cooper tires over the years. If someone has a Cherokee who doesnt go off roading and all they want are all season tires with some snow traction, then these would certainly be ones to consider.
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I actually like the Cooper tires and had the A/T3's on my 2000 XJ for a couple of years with no complaints. On my KL, it was lifted so I added the 265/65 Dick Cepek Trail Country EXP tires and I can tell you that these tires are excellent in snow, rain, sand and dry pavement and the handling is as good as the Destination A/T's were.
Yes, they look cool, but it's the capability I really care about. I can go almost anywhere with these ties and I will replace these in kind in the event of damage or wear. I kind of like the buzz on the highway really.