Yeah it's been a head scratcher for a long time. We even had a member on here (gone now) who was a sales manager at a big CDJR dealership and had been in service before ; he went hunting for 'the truth' on Cherokee brakes by digging into the system... and even he said it was confusing. Early on 'we' thought HD brakes were for Tow Package only, but found out later on that AWD came with it also. or was it AWD V6. Not clear. Best way to determine which brakes you need still remains a VIN check.
For rear rotors : 278 or 320mm. Rock Auto shows 278mm for the V6 too (FWD ??), not just the 2.4L. 330mm is probably fronts ?
What I find confusing still, when I look at what Rock Auto offers, is that you can have dual piston fronts with big rear disks and still not be HD brakes. I think... that HD brakes brings thicker (wider) front disks, but some vendors sell the same front rotors for HD or non HD... For pads , some vendors offer different front pads while others clearly list 'for HD and non HD'.
I think some folks have probably installed 'wrong brakes' over the years, meaning some brake manufacturers sell beefier HD parts and others don't (or, they sell beefy for non HD too and it fits regardless).
But what you have to get right are rotor size and caliper design (single or dual up front). Pads and rotor thickness are less critical (if you buy the wrong ones).
Bottom line : whichever brand of brake components you buy, check their fitment list for your situation. If you are unsure whether you have HD or non HD brakes, my advice is check with your dealer...
edit to rephrase