The "driver towards thinner oils" began in 1975 when Congress enacted the Corporate Average Fuel Economy (CAFE) act so it's nothing new. 5W-30 was the first CAFE driven "thin" oil that auto makers turned to in order to meet the CAFE numbers in place of the popular 10W-40 back in the 80's.
20 grade oils have been mainstream in the US for over 20 years, starting with Ford and Honda, and now every manufacturer of vehicles sold in the US recommend/require the use of either 0W-20 or 5W-20 in some of their fleet. 20 grade oils have been proven to work very well in their intended applications, and no one can provide real documentation that they shorten engine life. Part of the MS-6395 certification process is that it has to be used for two full years in a fleet taxi service in Las Vegas, which can get a little warm in the summer.
Our Charger patrol cars use semi-synthetic Safety Kleen 5W-20 changed every 5,000 miles and are kept on the road until they are taken out of service at 200,000 miles. Also millions of miles are driven every year by owners of Ram, Ford, GM and other brands of pickups and SUV's hauling heavy campers and other trailers all over the country using the recommended 20 grade oils without problems.
I would never try to talk someone out of putting whatever oil in their vehicle that helps them sleep well at night, just realize that 20 grades have a long history of working just fine and going to a 30 grade that's only 1 or 2 cSt thicker isn't some magical solution to a problem that likely doesn't exist in the first place.