Real Pricing Thread for CANADIANS

to all my Canadians, I recently purchased a report from one of the websites mentioned in the trail and I still have some search available so everyone's benefit I priced a Limited with most of he options included so you have an idea of costs.

base retail: 32,195 wholesale: 30,262
3.2L retail: 1,300 wholesale: 1,157
paint red retail: 225 wholesale: 200
tech group retail: 1795 wholesale: 1,598
sunroof retail: 1495 wholesale: 1,331
radio retail: 525 wholesale: 467

there are a few other minor things and the total is retail: 40,055 wholesale: 37,680

so the dealer's margin (according to this report) is $2,375 (or 5.9%). There may be another $500 to reduce if you get the manufacturer lease.

when I priced my TH, I found a similar margin.

I have to say this was an eye opener for me because I always thought that dealers were making a lot more profit, even if in reality they will have a profit on your old car trade in and the lease/finance.

The site recommend to allow for a reasonable profit for the dealer, ~4% on overage.

The report has some more information about finance rates... and I found it useful. Hope this helps

philbud said:

I'm looking to buy the limited edition 4x4 V6 with trailer tow group,sunroof + Uconnect with NAV. When i build it on internet the retail price including all options is 38 030$(before taxes). According to CarCostCanada the wholesale price with all options is 35 878$.

I went to dealer to test drive and seller told me price with all options comes to 38 526.99$ which is almost 500$ difference with price on internet. Seller told me that there's some fees that are not present when we build car on internet. Any truth to that or there just trying to get more on their margin?

Anyway, i did not negotiate right away because i wanted to think this through but now I'm ready. Wanted to ask my fellow Canadian friends what would be a good fair price? Did anyone on forum bought a limited 4x4 v6 edition and wants to share their final price?

Thanks for your help

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Hi, if you can I suggest to shop around. Dealers hate it because many of them are not transparent but if you live in an area a with a few around it's worth it.
I got the car cost report and went to 3:
1) the first one refused outright to give me any number at all unless I was prepared NOT to compare prices between dealers. Needless to say I walked out and will never go back

2) the 2nd kept the price close to the retail price but gave me a fairly high value for my trade in.

3) the 3rd one only added $500 to the cost indicated by carcost but reduced the trade in value

I have done some research and here are my lessons learned:

- the total is what matter, and you need to compare the cost (at the same time) between new, trade in and financing. You need these 3 numbers from all dealers compare like for like, because some add documentation fees, some don't...

- the price from the car cost report should include all taxes. all dealers tried to re-add back the taxes at the end but when I pointed out that they are already in the reported prices, they dropped the argument. in BC the only thing that I accepted extra was $25, I forgot for what but they all said the same and wasn't bothered for $25

-I leased the car, so I made sure I got also the $500 rebate mentioned in the report (none of the dealers mentioned this until I pointed it out)

For comparison here are my relative numbers:
-new car, got it at the cost indicated by car report because they added $500 profit but then I get -$500 rebate because I am leasing
-trade in, I got -$2,500 from the highest estimate indicated by the black book
-the lease I got @ 4.99% over 2 years, there is an fee around 650 which includes the first payment

In practice the dealer is not making money on the new car (assuming the car cost value is correct) but is making a profit on the trade in. Only the total matters so it's fine for me.

It would help if other can give their numbers as comparison

CruJones said:

Hey all, I've noticed a bunch of people posting emails they have received about their orders going into production and stuff. Just wondering about these emails, like how soon after you ordered did you receive such emails, and who sent these emails, your dealer or Jeep/Chrysler?

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:smile: I don't feel like I was beaten up to bad now after reviewing what other people paid, invoice price to a dealer is how much he needs out of a vehicle to pay for every thing from soup to nuts in that year, so dealer cost very. Also some dealers get better pricing from the manufacture on the amount of sales they do on an annual bases equating in more room to move. Another important fact is how hot the model their selling is, which equates to how much the dealer is willing to move because the manufacturer is demanding a high price. :| As far as your original question about having received email from the dealer. I got emails last week receiving my Vin & Von numbers but they are not working as yet on Jeep VOTS. I called Chrysler and they told me to keep checking their VOTS system and there will be posting soon on your vehicle in scheduling production. Can't wait to see an actual picture of a MT TH.

Trailhawk
Mango Tango
Tow
Leather
Cold Weather
Comfort/Convenience
Technology
Hood Decal
Nav
MSRP 39525.00
Haggled price 35883.00