Hey guys, it's all about choice. Some people like leather, some like cloth. Some like white cars, others prefer black. Some people can afford a $40k Cherokee but still rather have cloth seats. Some people like 4x2 Sports because they just want a nice jeep and don't off road at all. Others get a loaded Trailhawk. For me, since I can't get cloth seats on a Limited, a 4x4 loaded Latitude with the cloth seats is the best fit. That's what we did when we bought our 4x4 Yukon in 02. It is nice that Jeep is offering Cherokees with many options and models because there are a lot of people out there who only drive to shopping malls and work and certainly don't need a Trailhawk. For the company to be successful, it's important to sell a lot of quality vehicles to all types of people. Just my opinion though. The main thing is that the Jeep brand succeed and be a high quality vehicle, no matter if you bought the cheapest one or the most expensive vehicle on the lot.